Gregory Tucker is the Founder and Principal of The Tucker Group LLC – a strategic communications advisory practice that provides essential services related to brand positioning and reputational management, employing approaches and tactics to advance individual and organizational objectives, mitigate reputation risk and engage essential stakeholders. For fourteen years, Greg held senior positions with Aegon NV - a leading international group specializing in retirement, life insurance and asset management solutions. For seven years, Greg and his family were based in The Hague where he served as the group’s Global Head of Communications. Upon returning to the U.S. in 2013, Greg was responsible for leading communications and corporate social responsibility for Aegon’s U.S. subsidiary, Transamerica, until launching his own practice in January 2018.

Greg began his career in communications in Washington, D.C., where he was a press secretary for six years in the U.S. House of Representatives for two members of Congress. He went on to also work for a major Catholic institution in Washington before moving to Baltimore to become the Vice President of Public Relations and Community Affairs for the Grammy Award-winning and internationally acclaimed Baltimore Symphony Orchestra. As chief spokesman and publicist for Maryland’s largest cultural institution, he was responsible for promoting the Orchestra’s more than 100 performances annually, in addition to its international tours, leading the BSO’s community outreach initiatives, supporting annual fundraising and capital campaign activities, as well as the establishment of the Orchestra’s second home - the Music Center at Strathmore - in neighboring Montgomery County, Maryland. Greg also developed and co-hosted two NPR radio programs aimed at making classical music more accessible to a broader audience. It was at the BSO that Greg first became friends with Marvin Hamlisch, who was the Orchestra’s first SuperPops Conductor. Their friendship continued long after new opportunities led them from the Baltimore Symphony and they found ways to collaborate on numerous occasions for Aegon-sponsored events in the United States and Europe.

In addition to his interests which include politics, history and golf, Greg is an accomplished pianist. He recently served on the Board of Director of the Baltimore Symphony Orchestra, and is currently the Chair of the Board of the American Heart Association, in addition to serving on the Board of the Living Classrooms Foundation. Greg and his wife Catherine are the parents of three children - all accomplished musicians.